Privacy Policy

We are Magic Media Works Limited trading as ROXi.

We operate a music service (our "Service") which is accessible through one of our own ROXi products (our "Product") and/or through a Smart TV, Smart TV set-top box or other connected device. The Service is operated by Magic Media Works Limited trading as ROXi ("ROXi", "we", "our", and "us").

We are committed to protecting and respecting your privacy. This privacy and cookie policy (together with our Terms and Conditions) explains how we will process any personal data we collect from you, or that you provide to us. By visiting and using our website, Product or Service, you are accepting and consenting to this policy and agree to abide by it. If you do not agree to this policy, please do not use the website, Product or Service. We may, from time to time, make changes to this policy and these will be posted on this page and, where appropriate, e-mailed to you. Please check back frequently to see any updates or changes to this policy.

For the purposes of the Data Protection Act 1998 (the " Act"), the data controller is Magic Media Works Limited (Company number 09054377) whose registered address is c/o TTKW, 13-15 Moorgate, London, EC2R 6AD

Information we may collect about you

We may collect and process the following data about you:

  1. information that you provide when you use the website or the Service. This may include any information you give us by filling in forms on the website or Service, including when you register to use our website or Service, place an order through the website or Service, post material or request further services or information. The information you give us may include your name, address, e-mail address, phone number, financial information and personal description. All credit card information is entered into the payment system of our payment providers and we do not see these details;
  2. information that third parties provide to us about you. For example, if, at any time, we enable you to connect your ROXi account with a social network, we may collect personal information from the social network in accordance with your privacy settings on that social network;
  3. information relating to any transaction you make on the website or Service. We may also collect information about your usage, such as when and how often you use our website and Service;
  4. if you contact us, we may keep a record of that correspondence and your contact details;
  5. information you provide to us when you set up a new profile on the Service. Please do not provide us with any personal information of any other person without their express consent and without telling them about this policy;
  6. information that you upload to, or choose to share through, our website and Service including profile information, your interests, likes and dislikes or any other personal information in data and content that you upload or share;
  7. information that you provide us by entering into any promotions, or completing surveys on our website or Service or as carried out by our approved third parties;
  8. information about your music listening preferences and behaviour which we may automatically collect. This may include the tracks you play (including how many times you play them and how long you listen to them for), the frequency of your use of the Service, the playlists you curate, the tracks you mark as favourites, and the tracks you indicate you like or dislike; and
  9. technical information which we may automatically collect, including your IP address, operating system, browser type, data arising from your interaction with the Service including by speech-to-text search commands, device information, Product serial number, and details of your visits to, and use of, our website and Service including, but not limited to, the pages you view or search for on the website, page interaction information, traffic data, location data, weblogs and other communication data.

Uses made of the information we collect

We use information held about you in the following ways:

  1. to ensure that content on our website and Service is presented in the most effective manner for you and the device from which you are accessing the website or Service;
  2. to provide you or permit selected third parties to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  3. to check and verify your identity and prevent or detect crime;
  4. to enforce our Terms and Conditions.
  5. to manage promotions, competitions, customer surveys and questionnaires;
  6. to carry out our obligations arising from any contracts entered into between you and us;
  7. to allow you to participate in the features of our website and Service, when you choose to do so;
  8. to allow you to carry out transactions with our retail and payment partners through our website, Service and third party websites;
  9. to generate personalised recommendations and editorial updates to be delivered by email, social media and/or in-service for you based on your use of the Service and website;
  10. to understand your listening behavior to develop and improve our products and services;
  11. to provide sales and usage reports to our content suppliers;
  12. to personalise the Service and website to you;
  13. to provide user support, process any complaints or enquiries made by you and to tell you about changes to our website and Service;
  14. for reporting and analytics purposes;
  15. to administer, operate and improve our website and Service; and
  16. to measure or understand the effectiveness of advertising we serve you and to deliver relevant or targeted advertising to you.

We will only store your information as long as is necessary for these purposes or as required by law.

Disclosure of your information

We may disclose your personal information to third parties:

  1. if we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  2. if all or substantially all of our assets are acquired by a third-party, in which case personal data held by it about our customers or users will be one of the transferred assets;
  3. for the purposes of complying with any reporting obligations owed to rights holders and content suppliers. This may include disclosing information (on an anonymised basis) about how you use the Service, how much you pay for the Service and the Product, the tracks you listen to (including for how long and how many times), the tracks you mark as being favourites, likes or dislikes and any other information concerning your use of the music on our Service as we may be required to disclose under any agreements we enter into with rights holders and content suppliers;
  4. for the purposes of improving our products and services we may disclose technical information (on an anonymised basis) about how you use the Service and data arising from your interaction with the Service to certain technical suppliers whose technology we use to deliver the Service.
  5. where you have chosen to receive promotional and marketing information, in which case we may also use your personal information (including your email address) to provide you with information regarding any products, services and promotions offered by us and trusted third parties that may be of interest to you; and
  6. if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements; or to protect our rights, property, or safety, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We employ other companies and individuals to perform functions on our behalf, for example analysing data, providing marketing assistance, fulfilling orders, supplying content and processing and storing credit card details. They have access to personal information required to perform their functions, but are not permitted to use it for other purposes. They must process the personal information in accordance with this policy, and must adhere to all applicable laws.

Third parties with whom we may share your personal information under this policy may be located outside the European Economic Area (EEA) in countries whose laws offer a lower degree of protection for your personal information than in the UK. We will, nonetheless, do our best to use appropriate means to ensure that those third parties abide by this policy and the UK and EU's laws on data protection.


The website and Service uses cookies to distinguish users from one another and to improve your overall experience.

When you use the website or Service, certain information may be stored locally on your device using 'cookies'. A cookie is a small text file that is stored on your browser or your device's local storage. Cookies store limited information about the user of the device, such as the device model, manufacturer, screen resolution, device capabilities, service provider and country and city location data. This helps us to identify how users use our website and Service so that we can continue to develop and improve them and so that we can provide you with content which is more relevant to your interests. We may also use this information for reporting and analytics purposes.

You have the right to choose whether or not to accept or refuse cookies and you can exercise this choice by not accepting our Terms and Conditions and this Privacy and Cookie Policy, however, you should note that by doing this, you will not be able to use our website or Service. By using our website, Product and Service, you accept the use of cookies in accordance with this Privacy and Cookie Policy.

Please note that our advertisers may also use cookies, over which we have no control.

For more information about what cookies are and how they can be controlled, please visit the third-party educational resource

Where we store your personal data

The personal data that we collect from you is stored on information technology systems located in the EEA which are operated by us or on our behalf. Some data processing is carried out on our behalf by third parties which may operate outside the EEA. By submitting your personal data, you agree to this transfer, storing or processing.

All information you provide to us is stored on our servers (or the servers of our suppliers). Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Service, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website or Service; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Certain parts of our website and Service may include social networking features. Please ensure that when you use these features, you do not submit any personal data that you do not want to be seen, collected or used by other users.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise the right at any time by contacting us.

Our website and Service may, from time to time, contain links to and from the websites of our retail partners, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

How to contact us

If you have any questions, comments, feedback or complaints regarding this privacy policy or any requests for technical support, then please feel free to contact us via our Customer Support Website at

Magic Media Works Limited trading as ROXi is a company registered in England and Wales with company number 09054377. Our registered office is at c/o TTKW, c/o TTKW, 13-15 Moorgate, London, EC2R 6AD